OBJECTIVE
To increase visibility of 1-800-GOT-JUNK?, North America’s largest junk removal company, through feature placements in national business publications. To establish Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, as a creative, dynamic entrepreneur. To showcase the benefits of owning a 1-800-GOT-JUNK? franchise location in order to help the company’s expansion into new metropolitan areas.
STRATEGIES
Contact reporters and editors of national business publications to secure editorial placements about 1-800-GOT-JUNK? – the Federal Express of junk removal.
Brainstorm and oversee a creative photo shoot that produces a series of photos that position Brian Scudamore as an innovative businessman turning others junk into his own treasure.
Place bylined articles in national publications that are targeted to potential franchise owners highlighting the success of Brian Scudamore and select 1-800-GOT-JUNK? franchisees.
Work with the client’s internal sales team to identify key metropolitan areas where they are seeking new business opportunities.
RESULTS
In less than one year, 1-800-GOT-JUNK? was featured in such high-profile business publications as Business Week, , Inc. Magazine, Wall Street Journal and Fortune/Small Business. In addition, CEO Brian Scudamore was profiled in Entrepreneur Magazine, USA Today, the Toronto Star and Maclean’s News Magazine.
While photo-features ran in Franchising World, Franchise Times and Home Business Connection, 1-800-GOT-JUNK? also made Success Magazine’s prestigious “Top 10 Hottest New Franchises” list. Within the time frame of this coverage, the company signed a tremendous number of new franchise agreements expanding its operations into targeted metropolitan areas that the CEO and the company’s sales team had identified as most valuable.
