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Choose the Best Messenger to Increase your Impact

I’ve worked with some of the biggest names in entertainment and sports, as well as successful entrepreneurs and industry-leading CEOs over the past 30 years. One thing I’ve learned is...

Posted by Purple Penguin
Doing My Part To Support First Responders

Giving back always tastes sweet and leaves a lasting impression. With the coronavirus stories topping the news cycle and the number of cases and mortalities mounting daily, one group decided to...

Posted by Purple Penguin
Jussie Smollett: Why Crisis Communication Plans are a Necessity

  Publicists are known for the saying, “All publicity is good publicity.”  Well...I disagree. I would, instead, say, “All publicity HAS THE POTENTIAL TO BE good publicity.”  That’s why PR...

Posted by Purple Penguin
Ruth Bader Ginsburg: The Ultimate Strong Woman

Strong women are my heroes and they always have been.  I learned PR from a strong woman. I married a strong woman and my client list proudly showcases strong women....

Posted by Purple Penguin
Gary Sinise – Lt. Dan or Kris Kringle?

Actor and philanthropist, Gary Sinise, most noted for his role in Forrest Gump, has been a dedicated supporter of veteran causes for a number of years.  This holiday season, Sinise...

Posted by Purple Penguin
What the Midterm Elections Mean for PR

  Public relations is a craft that I’ve practiced for decades.  PR is, at its essence, about communication. A strategic publicist builds the precise message that will resonate with the...

Posted by Purple Penguin
Purple Penguin PR Tapped by Mulligan Funding

San Diego - Purple Penguin PR (PPP) is pleased to announce the signing of its newest client, Mulligan Funding. The agency was tapped for local, regional and national media relations...

Posted by Purple Penguin
It’s Not Just the Message, It’s the Messenger

Spokespeople aren’t always CEOs and founders.  Often, the most impactful spokespeople are the ones we relate to most. It’s not just the message, it’s the messenger.   Without money, a...

Posted by Purple Penguin
The $20 Million Tweet

These days, we have the opportunity to reach millions of people at our fingertips.  Social media is a blessing and a curse. When everyone is listening, no one will forget....

Posted by Purple Penguin
Location, Location, Location: The Sears Story

125 years of success apparently means nothing if you can’t keep up with current demands.  Formerly known as “America’s Store,” Sears announced today the closure of more than 140 brick...

Posted by Purple Penguin