Actor and philanthropist, Gary Sinise, most noted for his role in Forrest Gump, has been a dedicated supporter of veteran causes for a number of years. This holiday season, Sinise...
13Dec 2018
Actor and philanthropist, Gary Sinise, most noted for his role in Forrest Gump, has been a dedicated supporter of veteran causes for a number of years. This holiday season, Sinise...
Public relations is a craft that I’ve practiced for decades. PR is, at its essence, about communication. A strategic publicist builds the precise message that will resonate with the...
Spokespeople aren’t always CEOs and founders. Often, the most impactful spokespeople are the ones we relate to most. It’s not just the message, it’s the messenger. Without money, a...
These days, we have the opportunity to reach millions of people at our fingertips. Social media is a blessing and a curse. When everyone is listening, no one will forget....
125 years of success apparently means nothing if you can’t keep up with current demands. Formerly known as “America’s Store,” Sears announced today the closure of more than 140 brick...
Media loves a good celebrity spokesperson. Carson Kressley could sell ice to eskimos. Our team at Purple Penguin PR utilized Carson's passion for horses, and his notoriety, to entice media....
Photo: James Duncan Davidson We tell every client — giving back is the ultimate vehicle to capture positive media attention. Jeff Bezos knows how to market philanthropy. Today, “the richest...